Suzi Weiss-Fischmann Who’s Behind OPI Funny Polish Names
Known as the “First Lady of Nails” and the woman responsible for such classic polishes as I’m Not Really a Waitress and Tickle My France-y, Suzi Weiss-Fischmann is the Executive VP, Artistic Director, and all-around creative force behind OPI’s legendary and coveted nail lacquers. She does it all—from creating the shades to bestowing on them their unique monikers, that, let’s face it, keep us coming back for more as much as the new colors do. We caught up with Suzi for a Q&A about choosing collections and names, as well as which polish is her all-time favorite.
She discovered her passion for beauty when she was ten years old, growing up in Hungary. She told her mother that she wanted to tease her hair; it was a style that was no longer relevant, but she was excited about beauty and experimenting with different looks. Growing up, she had a good sense of style and a love of fashion. Even if she had only three outfits in her closet and her friends had dozens more, she was the one looking at the designers and trends.
OPI’s seasonal collections are always destination-based. Drawing inspiration from her travels helps determine the next geographic location. With destination collections, women can travel to places they might only ever imagine.
Fashion is a major factor when it comes to creating new lacquers; she take a close look at runway trends, prominent color palettes, and textures. In cities around the world, she draw inspiration from people on the streets, food, music, movies, and more. she note the average woman as her muse; her style will help decide which colors turn into bestsellers.
Shatter is her favorite new development. Nail art has been a hugely popular and quickly growing trend, however many nail art designs require extensive time and precision. Shatter makes nail art uniquely customizeable and accessable to everyone.
In creating colors today, she find women willing to embrace these new trends and wear them in ways that are both edgy and chic. Even just five years ago, she would waver on introducing certain colors to the consumer, but now, nothing is taboo.
Yes, she wanted OPI names to be part of the total brand experience and brand culture. Not only are the names something the consumer will remember and discuss, they also offer something women can identify with; whether times are happy or sad, there’s a name to perfectly fit the occasion.
There is a group of six people, including myself, who go behind closed doors for six to eight hours to brainstorm and decide upon new names for the lacquers. For destination-based collections, which are launched twice a year, the group will play upon unique, interesting, or noteworthy elements from the country or city in question to come up with hundreds of names for consideration. No booze—but lots of food! Often there are names we love but can’t use, for many different reasons.
OPI’s celebrity partners are very involved; it’s important that the colors in their collections are ones that they themselves would want to wear. Celebrities approve all names and final shades.
She consider many celebrities as trendsetters or icons in their own right; she don’t have one specific person in mind at the moment, but she hope to collaborate with more exciting people in the music and entertainment industries in the future.
Lincoln Park After Dark is her personal favorite; she call this shade a game changer. At first, women primarily wore seasonal trend colors (light or bright in summer, deeper as the weather turned), but after introducing Lincoln Park After Dark, everything changed and rules were broken. Dark nails became chic and wearable year-round.
OPI strives to be a leader and innovator in the industry. Right now, our research and development in this field is looking at new science for the next big thing!